LittleData: когда есть неточности в данных Shopify магазина и Google Analytics

LittleData: when there are inaccuracies in the data of the Shopify store and Google Analytics

At the moment, the integration of Shopify and Google Analytics is not complete.

The problem is that it is not possible to fully track all the events of the online store only on the browser side. Some events occur on the Shopify server side and are not available to Google Analytics scripts.

To remedy this shortcoming, LittleData has developed a solution for tracking all events, both at the level of the buyer's browser and at the level of the Shopify server. Accumulated events are passed to Google Analytics.

Below is a table that shows what additional benefits you get from connecting LittleData app< /a>.

Analytics level comparison table between standard Shopify and LittleData. Basic data.
Essentials Shopify Littledata
Pageviews
Exact order volumes and revenue in GA
Accurate sales attribution to source of visit
Support for multi-currency and country stores (✔)
Demographics
Send data to UA and GA4

Analytics level comparison table between standard Shopify and LittleData. Internet trading.
Ecommerce Behavior Shopify Littledata
Viewing products in a list
Product list view tracking as you scroll
Clicking on a product in the list
Product detail view
Product detail sent when a new option is selected
Product image clicks
Add to cart
Remove from cart
Product social shares
Checkout steps
Orders
Orders sent server-side for 100% accuracy
Refunds
3rd party checkout attribution

Customer analytics comparison between Shopify and LittleData
Customer info Shopify Littledata
Shopify Customer ID
Last transaction date
Payment Gateway
Purchase count
Lifetime Revenue

Efficiency of Shopify and LittleData solution for ReCharge and Bold subscription apps
ReCharge or Bold Subscriptions Shopify Littledata
User attribution
Linking sales to marketing campaings
Subscription type differentiation
Automatic domain linking
Possibility to calculate Customer Lifetime Value
Possibility to calculate Subscriber Churn Rate
Possibility to calculate Subscriber Purchase Count
Segment sales by payment gateway
Automatically pull PPC data into Google Analytics

Efficiency of Shopify and LittleData App Solution by CartHook's UpSell and CrossSell
Carthook Shopify Littledata
User attribution
Linking sales to marketing campaigns
Automatic domain linking

The effectiveness of the Shopify and LittleData solution for tracking marketing activity from Refersion
Reference Shopify Littledata
Track marketing revenue
Tracking affiliate marketing